Andriana Gutierrez

Gather, MFA Thesis Concept: UX / UI, User Testing & Prototyping

September 2014 – July 2015

gather thesis project

An employee’s product knowledge is an important selling tool and asset. Specialty grocery stores add new products weekly and are ground zero for new diet trends. Gather is a mobile application that enables employees to answer customer questions more efficiently; building credibility and store loyalty while boosting sales and educating themselves at the same time. Project completed Summer 2015.

storyboard user persona user case two info architecture early wireframes user testing script test results logo design style guide mockup